Natasha Giannetti, a 27-year-old who was a Finalist in the Women in Leadership category at the Outstanding Leadership Awards 2020, launched her own office subscription healthy snack service, Snacks With Bite in early 2020. Fast forward to two months later, COVID-19 had hit, and every office in the country was closed.
The global pandemic resulted in the most challenging time for business in modern history “I put blood, sweat and tears into launching this business, building my client base in the initial two months, only to see them all cancelled within a week”.
The concept of Snacks With Bite evolved from years of the ex-retail assistant’s career spent working in environments with very poor company culture. “I was always someone who prioritised my health and wellbeing, although busy work periods meant it took a back seat. I found myself snacking on biscuits, lollies or energy bars filled with sugar. Subconsciously I
thought I was using my time efficiently but really I was destroying my productivity with crappy food”.
Once she realised how much nutrition was linked to positivity and productivity in the workplace Natasha was determined to share her discovery to help reshape Aussie corporate culture. Her brainchild, Snacks With Bite, offers a convenient service to give businesses easy and affordable access to snacks that help keep teams healthy while helping cultivating
an amazing office culture.
“I believe the most successful companies have workplaces where people thrive and employees are excited to come to work each day. The secret to success is providing employees with the tools to succeed and perform at their best”. “Snacks aren’t just snacks, they bring people together, allow relationships to be cultivated and fuel people for greatness”.
While faced with Australia’s toughest lockdown laws, even the most established Victorian businesses struggled to even keep their doors open. A threat that was just as real for Natasha with a brand new start up depending entirely on the traditional office environment.
“When COVID-19 hit I had a warehouse I was paying rent on, filled with stock I knew I wouldn’t be able to move. I started to panic”. “I had to make the tough decision on whether to place the company into hibernation or to pivot. I started to think about what people were going to want in this new environment. I knew a major concern would be keeping staff engaged while they were working from home. How would companies translate a healthy workplace culture from afar? Our communal office snack boxes became individual-sized wellness boxes, sent to employees around the country by companies who wanted to keep employees engaged and connected while working from home”.
With the brand coming up to the one-year milestone, Snacks With Bite is on track to turning over $1 million dollars, despite launching in one of the most challenging times in modern business. Selling 20,000+ snack boxes out of Melbourne while experiencing the toughest lockdown in the country.
Now that companies are slowly moving back to offices and normality, the 2021 game plan for Natasha is to convert her current customer base into long time subscribers of healthy snacks. “I want the Snacks With Bite brand to be synonymous with good corporate culture, work hard, snack harder”.
